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Category: Grow Your Venue

Knowing Your Critical Sales Numbers

Knowing Your Critical Sales Numbers

  Have you ever heard the phrase “what gets measured, gets managed”? It’s one of my favourite and it basically just means that the numbers you keep an eye on are the numbers that are most likely to change and improve. So today, I wanted to talk a little bit about the key numbers that every wedding venue owner/manager needs to know about their business. These are the numbers that will make or break your business and will cause you…

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Sales Secrets For Wedding Venues

Sales Secrets For Wedding Venues

  Let’s face it, marketing your wedding venue can be hard. When you ask most successful wedding vendors how they grew their business, the most common answer you’ll get is “word of mouth”, but that’s not always entirely the way. In fact, I recently stumbled upon George Street Photo and Video, the largest wedding photography company in the United States and I realized that a huge part of their marketing budget is something anybody can replicate. George Street Photo is an interesting case…

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6 Ways Wedding Venues Can Attract More Couples

6 Ways Wedding Venues Can Attract More Couples

I was inspired to write this post after speaking with my friend Emily on the phone. I’ve known Emily for years as she used to be the Catering and Event Manager at one of the largest wedding venues in my city. They were booking around 100 weddings a year and were constantly all booked up. Then, a few years later, Emily started a new job with a hotel that had only been booking about 2 weddings a year. Her job was…

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How To Handle A Complaint And Refunds

How To Handle A Complaint And Refunds

    It’s never a good feeling to get a complaint as a business owner and we all dread the moment that it could happen. At my DJ company, we book hundreds over events every single year and of all the weddings we do, we usually get less than 1% of them as complaints, which is something we are really proud of. Of course, our goal is to get that number down to 0% and we’ll do that by continually…

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What To Do When You Can’t Afford Help

What To Do When You Can’t Afford Help

If your business is anything like mine, then you know that profit in wedding businesses can be small, especially after you pay for your time and expenses. That can make finding and affording good help nearly impossible. What I mean is that if you book 35 weddings at $2000 each, you theoretically make $70,000. But that’s not actually the case, because you have to pay yourself something for your time (say $50,000 to live on), and then you have to…

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A list of training to create

A list of training to create

First off, you should be really proud of yourself for sticking here so far. You are already well on your way to systemizing your wedding venue business. So far, you should have gotten yourself a free gmail account, setup a folder in google drive and also created a free account at Asana. I’m going to make it really easy on you in today’s blog. I’m going to get you started by helping you make a list of all the things…

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My 5 Super Tools For Creating Wedding Venue Systems

My 5 Super Tools For Creating Wedding Venue Systems

Want to create a business that can run in your sleep? With these 5, free, easy-to-use tools you can set the foundation. As I said in my last blog post, you just need to capture all the ideas that are in your head about your business and put them in a central place that is easy to access. I suggested google drive, which is completely free and showed you how to create your business folder in my last post. So, what goes…

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A Framework For Developing Business Systems

A Framework For Developing Business Systems

Congratulations on making the decision to systemize your wedding venue! The first step is to develop a framework for writing systems and keeping track of the systems you create. It’s really important for having a system of organization so we’ll start there. When I was younger I used to take a lot of notes. Whenever I was reading a blog post, or book, I’d be sitting there jotting notes down on my computer. It was an ineffective use of my time…

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How To Systemize Your Wedding Venue Business

How To Systemize Your Wedding Venue Business

One of my obsessions for quite some time has been systems. I love the idea that every business is basically just a machine and if you set it up just right, it can run without you if needed. I know some of you probably LOVE being involved in the day-to-day of your business, but I still feel like it should be systemized in case you get sick for a few days, or want to go on vacation etc. If you…

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5 Best Ways To Market Your Wedding Venue In 2017

5 Best Ways To Market Your Wedding Venue In 2017

Whether you are just starting out in the wedding industry or you’ve owned your business for a while, if you’re like most people out there, you are always trying to find new ways to market to brides and grooms online. Over the past year, I’ve been trying a whole bunch of new marketing techniques to see what’s new and what just isn’t worth your time and money. In the end, some of the best sources of marketing were free and…

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