Lesson 4: The Winning Email That Will Get You Bookings

Lesson 4: The Winning Email That Will Get You Bookings

About This Lesson

Imagine if there was an email template that was proven to get more bookings…

Writing the same email over and over isn’t only time consuming, it’s ineffective. To really get results, you have to test new email messages all the time and figure out which one works the best to close more deals. But who has time for that?

In this lesson we’ll give you our proven email templates that book brides and even better than that, we’ll explain why it works so that you can write your own too!

Estimated Time Needed For Lesson:

12 minutes

What You’ll Learn:

Today’s lesson is a quick one, but it’s going to be extremely useful to you in your mission to book more weddings. In this lesson we are going to give you (FOR FREE), the email templates that we know are proven to book more weddings. How do I know? Well for one, I’ve used them in my own business and can verify that they work. Secondly, they come from Steph and Jeff at www.bookmorebrides.com for are two of the most knowledgable, experienced wedding business coaches we’ve met and we consider them the very best in the industry.


The Easy Way:

The easy way to get these emails is to go and make a free account at www.eventtemple.com

The free account comes with the emails as well as some other lead tracking tools. That’s great because you can send the emails quickly without having to type them out or copy and paste them every time.

Event Temple will also help you keep track of all your emails in one place.


The Hard Way:

We have to give you a bit of a hard time since this course is all about teaching you to systemize your business and use tools to grow it to the next level. But if you are still into doing things the old fashioned way, we are OF COURSE still going to give you the emails!

If you are a copy and paste type of person or have another program and still want to use the emails, that’s no problem at all.

Here Are The Email Templates:

Email 1:

So you’re planning an event, {{leadFirstName}}? How exciting!

We are currently available for {{leadEventDate}}.


**OPTIONAL – Include the following paragraph ONLY if they ask about price.**

Our rates begin at [INSERT STARTING PRICE] based on the services you would like. 

We like to get to know our clients, their likes and dislikes, so that we can create [INSERT YOUR SERVICE] that is totally tailored for you.  With that in mind, I suggest a meeting or a phone chat to find out if we’re the right match.

Are you available for a quick phone chat at [INSERT DATE AND TIME]?

In the meantime, you can take a peek at our recent weddings here [INSERT LINK TO SAMPLES OF YOUR WORK/BLOG or ATTACH FILE].

Thanks and I look forward to hearing from you!

P.S. You can also read what our recent couples are saying about us here:


P.P.S. Last year our calendar was fully booked on Saturdays and most in season Fridays and Sundays, and we’re expecting another packed year. To avoid disappointment, you should book as soon as you can.


Email 2:


I’m just following up on my email from the other day in case it got lost in cyberspace. 🙂

Do you have any questions so far?

Please let me know if we can be of any assistance.




Email 3:

Hey {{leadFirstName}},

I thought you might have missed my previous emails since we haven’t heard back from you. So I decided to send you a little gift.

We have a guide on [INSERT TITLE AND LINK OR ATTACH FILE] that you can download here. Our clients say it’s a lifesaver!

Can we set up a quick phone chat this [Thursday at 4pm]?

I’m eager to learn more about your event!



Email 4:

Hi {{leadFirstName}}!

You’d contacted me last week about your upcoming event on {{leadEventDate}}.

Are you still looking for a [INSERT YOUR SERVICE]?

Please let me know if there is any way we can help out.

Thanks and I look forward to hearing from you!



Email 5:

Hi {{leadFirstName}},

This is my last attempt to contact you.

You’d indicated your interest in my services for {{leadEventDate}} by filling out a form on my website. I’ve tried to contact you five times and haven’t heard back.

So either you’ve made other arrangements, or cyberspace is hijacking my emails again! *Grumble*

Please reply to this email if you’re still interested.

If you’re no longer interested, you don’t have to do anything. This is the last time you’ll hear from me. 🙂




What We Covered Today

In this video I’ll quickly summarize the benefits to getting a free account at Event Temple (what have you got to lose, it’s totally free and always will be), and how to get easy access to our email templates if you don’t want to copy and paste it all in. Email inboxes are bad for lead management and so are nearly all of the wedding venue CRMs out there. Sales is too important to leave to chance, so at the very least it’s worth strongly considering getting a dedicated lead management tool like Event Temple, even if you just opt in to use the free version. Who knows, we may also be adding even more email templates in the future 😉

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