SEO For Wedding Venues
Here at Event Temple, we are constantly discovering new ways to use our software that we never expected. We purposefully built it to be something powerful and multi-use, almost like google drive, where you can manipulate it to use it for a variety of things. I am also using it at my own business, Airwaves Music, a Wedding DJ Business based in Vancouver, with 6 cities across Canada that I’ve had for nearly a decade now. One of the most interesting ways to use the software that I myself never expected is for SEO.
In today’s blog I am going to teach you exactly how I use Event Temple to manually build local, relevant links. Google loves links like these and the more local, relevant links you build over time, the more likely you are to rank high up in the search results for your keyword. If you read google’s guidelines on SEO, they say you should consistently do two things. The first is make high quality, relevant content that people who visit your site will love and share. The second is to build high quality, local links from other vendors like you.
Here’s how you can use Event Temple to speed the process of link building up.
Step 1: Log into www.eventtemple.com and build a new pipeline
You can make the pipeline stages whatever you want, but my pipeline stages for SEO are the following:
Stage 1: Initial Contact
Stage 2: Follow Up
Stage 3: Waiting to Hear Back
Stage 4: Said Yes – Send instructions
Stage 5: Verify their link is built and Build link in return
Stage 6: Guest Blog
Stage 7: Paid Link Opportunities
The stages are how you will track the status of your various link requests. Let’s say you want to request 50 links over the next 10 weeks. As people respond (or don’t respond), you are going to want to track the status of what is going on with each link request. Event Temple’s pipeline allows you to see where everything is visually, both quickly and easily.
Step 2: Setup your email templates:
You’ll also want to make your pre-made email templates. You can do that by clicking Settings, then email templates. I recommend creating one template for each stage of your campaign. You simply click “New Email Template” and begin writing your email.
Here you can see all of your pre-made link request emails.
I keep my link request emails simple, but here’s an example of the emails I used in my campaign:
(Note: I got a 90% response rate with this and 40% of the requests ended up building a link!)
EMAIL 1- Request link:
I was wondering if we could exchange links on each other’s websites. Our site is currently getting 1000 views per month and Im doing a little SEO work to up our ranking. I think we offer a mutual value to whoever links to us since we have quite a bit of link-juice to offer in return.
Thank you and let me know about the links. I could write a blog about you, or post your link on a page of our site. Whatever works for you is fine with me.
EMAIL 2 – Follow Up:
I just wanted to quickly follow up to see if you are still interested in linking to each other.
As I mentioned last time we chatted, we have over 1000 website views a month and are actively advertising our site for weddings.
I’d love to do a blog on you and put you into our preferred vendors section and was wondering if you could link to us in return somehow.
Thanks so much!
(I’ve left the other emails out to keep this short, but if you’d like them you can email me at firstname.lastname@example.org and I can send them to you).
In the screenshot above, you can see an example of my pipeline. The stages at the top are exactly the stages I gave you in step 1. You can then see that each square in the pipeline is a person I’ve requested a link from. Basically, I start by setting a goal of how many links I’d like to build and how many weeks I want to stretch the campaign out over.
My own goal was:
Request 50 links, get 15 actually built, all in 10 weeks
I then broke it down into daily goals:
I need to request 1.4 links a day to achieve my goal. So if every other day, I request 3 links, I will hit my goal.
Now that I had my daily goal in mind, I started by making a list of all the people and businesses I could request a link from. I decided to include businesses that my DJ company had worked with in the past, businesses I was already friends with and also people who I knew were really friendly. I also decided to go for it and message 10 people I didn’t really know very well at all just for fun. Why not take a chance and see what happens, right?
Keep in mind that all locally relevant links are good, but some are worth more than others.
Someone with a #1 google ranking will boost your site more in the rankings than someone on page 13 of google. I tried to have a nice cross section of people who had really high google rankings and people just starting out. Another thing to remember is that you shouldn’t build all your links at once as google sees that as un-natural. Doing 3 requests every 3 days is not only an easily achievable goal, it also means that google is much more likely to approve your new links.
So back to the strategy. You identify your link targets and then you press “New Lead” in the top right of the lead pipeline. You will need to add each person’s name and email as a lead. They will automatically appear in stage 1 of the pipeline called “Initial Contact”.
Step 4: Managing your link building campaign
Now that the links are in event temple in the first stage, all you have to do is email 3 new people every 2 days for the next 10 weeks and you should see a boost in your SEO. Some people will say no to your link request obviously, but as long as you follow the campaign through, you should get some awesome links built in no time, which should shoot you up in the google rankings!!!
So how do you send the emails out?
On the lead pipeline, click on the small arrow next to your lead. It looks like this:
Once you click on the arrow, click “send email”. The following screen will appear:
Step 5: Track Your Next Steps
As I mentioned before, you will set a goal to send 3 emails every 2 days. I will now show you how to track everything and make sure you never forget your next step.
But first, a quick summary:
-Make a list of the people you want to request a link from and add them into the system.
-Add stages to your pipeline so you can easily manage the process
-Setup an email template (a pre-written email) for each stage
-Go into stage 1, where all your link requests should be and start emailing 3 people a day
To track your steps, you just need to remember two things.
1) Add a follow-up task and due date after you send every email
2) Move the lead to the next pipeline stage when something happens
To add a new task, click on the arrow on the lead as we did before.
Fill out the task you want to do next. The most important part is the due date.
As well, you’ll also need to move the person to a different stage in the lead pipeline when something happens. For example, if they write back and say they don’t want to link to you, you can mark them as “lost” and they will disappear from the pipeline. If you are waiting to hear back from them, move them into the “Waiting to hear back” stage.
Every time you log into event temple, you should go to the dashboard first. Here you can see any tasks you need to do today. In the example below, I have one task, I need to email Bob G and it was due April 19. I can click on the task and send the email. Then I would just need to set a new task and due date and move them in the pipeline.
End Of Lesson!
This has been a bit of a long lesson, but you will see very quickly once you use the software that it is very easy to send emails and stay on top of your to-do’s with our system.
Since you have the ability to create multiple pipelines, our software can help you with a number of things which I will be covering in future blogs.
-Lead management (make it easier to follow up with leads, faster)
-SEO link building (as I’ve shown you in this lesson)
-Review management (you can use our system to follow up to get reviews)
-Event management (you can use us to plan weddings and events)
Basically for anything where you need to track steps against a due date and email people very quickly, you can do it with event temple. We also enable you to personalize your emails using smart fields in the email templates, so for example, the email will always use the person’s first name in it.
By using the pipeline, you can visually see where everything is at. You can then click on any lead in the pipeline to drill down and write notes, see whether they’ve opened your email and what emails you’ve sent them.
From the dashboard you can see today’s tasks so that you don’t fall behind.
Finally, you can use pre-written emails to send a high number of personalized emails very quickly.
The whole process should make your workflow easier than ever before, and ideally boost your SEO rankings!